AT&T blue room | Case Study | AT&T | Clients

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AT&T: AT&T blue room

Challenge

Find and inform the fans of the artists performing at the AT&T blue room live streaming Lollapalooza event
Inform general music fans of the AT&T blue room live streaming Lollapalooza event
Encourage all fans to watch the event through AT&T blue room

Execution

Fanscape tapped into official artist online properties, fan communities, lifestyle sites, emails, and grassroots destinations to find the fans online. Fanscape implemented a Partner Integration program with top lifestyle sites on the web as an additional way to reach the Lollapalooza audience.

Results

Garnered almost 3 million targeted unique views for the AT&T blue room Lollapalooza webcast as well as over 3 million impressions
Secured placements on the official online properties for almost every Lollapalooza artist
Reached the core fan communities of all 16 Lollapalooza artists online

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