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Aug 17 2010 | News | No Comments
White Paper: The Value of a Social Relationship
The focus of this Fanscape white paper is the long-term business value of a social relationship. In this we also introduce our Social Relationship Value (SRV™) formula for calculating this monetary value. This formula focuses specifically on factors within each individual business, providing a measurement that is appropriate and commensurate with the goals, needs, and values of that particular organization. Download Now...
Aug 17 2010 | News | No Comments
Understanding and Implementing Social CRM
In one of his recent posts, Social Media Stategist, Jason Falls, helps his readers better understand Social CRM and its implementation. In it he has included Fanscape's Value of a Social Relationship white paper as a useful resource. In this piece he states that the Social Relationship white paper is "worth the download." Click HERE...
Aug 12 2010 | News | No Comments
10 Tips for Recruiting at Business Schools
Larry Weintraub speaks with Inc. about recruiting at business schools. He talks specifically about internships and the benefits of working with small business entrepreneurs. Click HERE...
Aug 5 2010 | News | No Comments
Fanscape unlocks value of a social media friend
Fanscape CEO, Larry Weintraub spoke with PRWeek about the company's recently release white paper that formulates the real business value of fan or follower on a social network. Weintraub states the reasoning behind creating the formula is a reaction to clients wanting to justify social media spending. Click HERE...
Aug 4 2010 | News | No Comments
A Step-By-Step Formula to Determine a Fan's Value, Courtesy of Fanscape
Fanscape's recently released white paper, The Value of a Social Relationship was featured on MarketingVox and served as the lead in its daily MarketingVox News email. The piece highlights the steps involved with determining the business value of a fan that joins a brand's social network. ...
Aug 2 2010 | News | No Comments
Why Disney Nabbed Playdom
Fanscape CEO, Larry Weintraub, spoke with Internet Evolution about Disney's purchase of Playdom and what it means in the social gaming space. He mentions that Disney's purchase makes sense and although (social gaming) is in its nascent state, a lot of money will be spent by social gamers. ...
Jul 6 2010 | News | No Comments
Fanscape Names Greg Boles To Newly Created COO Post
Fanscape, Inc., the leading social media marketing agency, announces the addition of newly created position Chief Operating Officer as the latest move for the expanding company. Fanscape CEO, Larry Weintraub introduces operations veteran Greg Boles as the company’s new COO, who will be accountable for managing the company’s overall operations and strategic planning. “I am excited to be working with such a forward-thinking social media leader like Fanscape,” states Boles. “While other agencies are just getting into social media, Fanscape has been at it for years for some of the most exciting Fortune 500 brands. I am excited to support our rapid growth including expanding our strategy consulting and outsourced social media property management practices,...
Jun 29 2010 | News | No Comments
Are Banner Ads Dead?
Larry Weintraub spoke with MarketingVox about MSNBC.com's new site design and the reduction of banner ads. Weintraub points out that banner ads and other graphic-based ads won’t soon go away, but they should become more appealing by featuring content that pertains to readers’ needs based upon where they live and what other websites they’ve recently visited. Click HERE...
Jun 28 2010 | News | No Comments
Zynga Draws Record VC Funding
Fanscape CEO, Larry Weintraub, spoke with Internet Evolution about the success of Zynga and why VCs are lining up to fund this social gaming company. He mentions that Zynga has proven that there is an audience for social gaming and it is much bigger than expected. ...
Jun 15 2010 | News | No Comments
Follow the FTC's Street Team Guidelines: 4 Recommendations for Offline and Online Promos
Fanscape President, Terry Dry spoke with MarketingSherpa about the FTC guidelines as they relate to Street Teams. He addressed the need for transparency and stated that the FTC's guidelines shouldn't change a thing for anyone who's good at what they're doing and who is doing it the right way. ...
Jun 1 2010 | News | No Comments
Looking for a job? Highlight your personal brand
Larry Weintraub wrote a great educational piece for iMedia Connection on how to build your personal brand before looking for that first or new job. In the piece he boiled it down to three main points 1. LinkedIn 2. Blog 3. Lose big Click HERE ...
May 28 2010 | News | No Comments
Lenders using Facebook, Twitter to gather borrower information
Larry Weintraub is featured in this Pittsburgh Post Gazette personal business story about how lender are using social media to help determine credit-worthiness of applicants. Larry Weintraub, CEO and founder of Fanscape in Los Angeles, said technology companies are building analytic tools to scrape information from social networks such as Facebook and Twitter. Even if they are being tailored for the financial industry, they can be applied to other industries. Click HERE...
May 27 2010 | News | No Comments
Climbing the B2B Social Media Ladder
Larry Weintraub spoke with E-Commerce Times about social media and one of the most interesting aspects that businesses are most curious about, ROI. He states, the opportunities for business owners to connect with their customers and ultimately drive more sales are tremendous. There are new technologies being created every day that will make this easier and cheaper. Click HERE...
May 19 2010 | News | No Comments
Spin Magazine's 25th Anniversary Issue
Larry Weintraub is quoted in Spin Magazine's 25th Anniversary issue - the 100 Moments that Rocked our World. ...
May 19 2010 | News | No Comments
Killer Creative Showcase: The brands that "get" digital
Larry Weintraub highlights three companies that hit it out of the park with their social media efforts geared toward the Male 18-34 demographic. ...
Apr 21 2010 | News | No Comments
White Paper: Pitching to Bloggers
Fanscape, along with the Word of Mouth Marketing Association (WOMMA), have published the following white paper highlighting the best practices when it comes to connecting with and engaging a blogger. DOWNLOAD NOW...
Apr 20 2010 | Stats & Facts | News | No Comments
White Paper: 4 Reasons to Use Social Media for Your Business
The focus of this Fanscape white paper is the four reasons a business should be employing Social Media tactics for its brand and its products. If you are just dabbling in Social Media then you may still not be sure what exactly it will do for you or where it fits in to your company structure. You’ve probably created a Twitter account, built a simple Facebook page and maybe even added a company blog to your website. Good. That’s a great start. Now step back for a minute and think about what this is all for. Download Now...
Apr 20 2010 | News | No Comments
White Paper: Measuring the Results of Your Twitter Contest
Twitter offers companies and brands an opportunity to reach a large and active audience. But as marketers are quickly learning, a “build it and they will come” strategy only works so far in gaining and retaining follower. Marketers are utilizing Twitter to run contests whether by asking followers to retweet a message or by replying to a trivia question for a chance to win a prize. These promotions create engagement and expand the reach of the brand’s message beyond just their immediate followers. But how do you measure the promotion's success? The focus of this white paper is the free tools that can help you measure the results of your Twitter contest or sweepstakes to determine the success of the promotion....
Apr 19 2010 | News | No Comments
6 experimental social media campaigns
Fanscape CEO, Larry Weintraub, wrote the following piece for iMedia Connection about some interesting and successful Social Media campaigns. As brands flock to the social space, many are feeling their way and testing the waters, while others who strive for innovation must push harder than ever to stay ahead of the curve. It is exciting to watch companies creating premium content exclusive to their social properties and making use of existing tools in new ways. The low barrier to entry and relative affordability of social media allows brands to make bold strategic decisions and often create environments that stimulate creativity, reward risk takers, and consistently provide the best return on investment -- customer engagement. What follows are six examples of companies experiment...
Apr 2 2010 | News | No Comments
Over the Rainbow?
Larry Weintraub participated in a creative roundtable discussing the new Skittles.com site for OMMA. His thoughts on the redesign include it reminding him of Monty Python - being that "it's got some of that '60s era vibe, yet it's modern at the same time, and it ties in with their wacky, psychedelic, twisted world." Click HERE...
Apr 1 2010 | News | No Comments
Chatroulette the latest way to meet strangers online
Larry Weintraub spoke with the TImes Union about the relatively new Chat Roulette craze. He mentioned that like all social media, there are things to watch out for. Chatroulette was started in November by a 17-year-old in Russia, but about half of all Chatroulette spins connect you with someone from the United States, according to the Camden, N.J.-based database research firm RJMetrics. Chatroulette is popular enough to have spawned an offshoot, FaceRoulette, which is linked to your Facebook account. FaceRoulette is less popular here because it doesn't allow you to be anonymous. ...Frazier estimates that 60 percent of what she co>...
Mar 30 2010 | News | No Comments
Harness The Social Space
Fanscape's 4 Reasons to Use Social Media for Your Business white paper was highlighted and served as the focus of this blog post from FuelNet about online research. Social media sites like Twitter, Facebook, and LinkedIn enable businesses of all sizes to directly interact with customers like never before. What better space, then, to conduct customer research? Fanscape, a social media marketing agency, recently released a white paper on the basics of harnessing the social space for your business. Click HERE...
Mar 29 2010 | News | No Comments
Promote Your Firm on Social Media
Larry Weintraub served as the Social Media expert for this trade publication's feature on using Social Media. Larry spoke to the need for businesses to integrate Social Media into the mix and the benefits from the three that have the most potential for small businesses, Facebook, LinkedIn and Twitter. Click HERE ...
Mar 10 2010 | News | No Comments
Social Media Played Big Role in Driving Oscar Interest
The Fanscape Report reviewing the Social Media efforts leading up to and during the Oscars is featured in this piece from ClickZ. An excerpt: The report determined that Oscar chatter was very strong on Twitter during this year's three-plus hour telecast. In findings likely to provide more ammunition for Twitter's eventual addition of marketing tools, Fanscape cited statistics from analytics firm Radian6 noting there were more than 100,000 tweets per hour during the actual awards ceremony, nearly 40 percent more than the 2010 Super Bowl and 60 percent more than the Grammys. Click ...
Mar 9 2010 | News | No Comments
Fanscape Report: Social Media and the Oscars
Fanscape reports on Social Media's impact on this year's Oscars. The Oscars are one of the most internationally viewed television events of the year. We tune in to get a glimpse of our favorite celebrities strolling down the red carpet adorned in jewels and decadent fashions, and to see who will take home those treasured golden statuettes. But while it was once a ratings juggernaut, the Oscar telecast has been slipping for years amidst a disengaged audience who has fled to one of countless other viewing options, Internet distractions, and just plain malaise with the show. Meanwhile 2010 has already seen an upward trend in tune-in for major events like the Grammys, the Golden Globes, and the Super Bowl. Some argue it is because of the proliferation of social media and a general renewed...
Mar 7 2010 | News | No Comments
Social Media Smarts!
Larry Weintraub was a guest on KFWB 980's '2 Minutes and More' show talking about the 4 Reasons to Use Social Media for Your Business. Larry Weintraub explains the four strategies you should focus on for Social Media - PR, Marketing, Customer Service and Market Research. His biggest advice - use social media to connect with your customers in a 2 way conversation - don’t just shout from the rooftops (or laptops) about your brand. Read more
Feb 8 2010 | News | No Comments
No tweets from behind the wheel though
Larry Weintraub spoke with USA Today's nate Ryan where he prediected that NASCAR drivers would be well positioned to use Twitter. Read More
Jan 17 2010 | News | No Comments
Got a Gripe? Sent a Tweet
Fanscape's CEO, Larry Weintraub, speaks with Benny Evangelista of the San Fransisco Chronicle about customer service in the age of Twitter. In this Sunday A-1 piece, Larry references how quickly consumer issues can be resolved with a simple tweet and states "people are talking about your brand anyway, and you can't ignore it." Read More...
Jan 9 2010 | News | No Comments
Tweets use clout of Tweeps to sway business
Fanscape CEO, Larry Weintraub, discusses customer service in the Twitterverse with the Times Union's Kristi Gustafson. Read More
Jan 7 2010 | News | No Comments
4 ways social media can save you time and money
Larry Weintraub breaks down the four reasons businesses should be using Social Media for iMedia Connection. If you are just dabbling in social media, you may still not be sure what exactly it will do for you or where it fits in to your company structure. You've probably created a Twitter account, built a simple Facebook page, and maybe even added a company blog to your website. Good. That's a great start. Now step back for a minute and think about what this is all for. There are four reasons to use social media for your business. In no particular order, they are: · Marketing · PR · Market research · &nbs...
Dec 30 2009 | News | No Comments
A Decade in Social Media
Fanscape CEO, Larry Weintraub, takes a look back at the decade in Social Media for ZDNet. In this guest blog piece Larry reminds us that it was only a few short years ago that Social Media came to be and that we're now experiencing a wide open form of interactive communication. Click HERE to read the whole piece.>...
Dec 30 2009 | News | No Comments
10 Minutes with Larry Weintraub
Fanscape CEO, Larry Weintraub, spoke with Piet Levy of the American Marketing Associations' trade publication, Marketing News, about the year in Social Media and where it's going as we cross over into a new decade. Read More...
Dec 17 2009 | News | No Comments
Record labels seeking profits in T-shirts, tours
Fanscape President, Terry Dry, speaks with Reuters' Yinke Adegoke about how record companies are seeking new sources of revenue as CD sales continue to shrink. Read More
Nov 29 2009 | News | No Comments
For stars, high-tech gaffes hard to hide
Fanscape communications exeutive speaks about social media and celebrity with AP's Martha Irvine. The piece delves into how celebrities, more specifically actors and professional athletes, use of social media can reflect both positively and negatively in the eyes of their fans. Read more...
Nov 12 2009 | News | No Comments
Students learned about the rapidly evolving world of social media
Fanscape CEO speaks to SMU students about social media and careers in the field of digital word-of-mouth marketing. Larry urges students to start blogging and use sites like LinkedIn to establish your online credibility. Click HERE to read more....
Nov 4 2009 | News | No Comments
This holiday's shiny new toy: social media
Fanscape's CEO, Larry Weintraub, spoke with Reuter's Nicole Maestri for her story on social shopping this holiday season. Larry mentions that unlike traditional media, social media can give companies tangible results. Click HERE to read the full story....
Nov 4 2009 | News | No Comments
American Heart Association takes 'hands-on' approach to life-saving
Fanscape is mentioned as adding to campaing's message through social media efforts. Click HERE to read the full story.
Oct 14 2009 | News | No Comments
Brand Evangelists: A case study on incorporating influencers into the marketing fold
Fanscape CEO, Larry Weintraub is the featured presenter in WOMMA's weekly Webinar series, WOMMA Wednesdays. This session examines the affect influencers can have on a social media campaign and why they have become so important to a brand’s success. Click HERE ...
Oct 13 2009 | News | No Comments
Promo's 2009 PRO Award Winners Announced
Fanscape worked alongside The Marketing Arm (TMA) to create an winning word-of-mouth campaign for GameStop's Guitar Hero promotion at this year's PRO Awards. Click HERE to see all the 2009 winners. Reade more about Fanscape's work with GameStop...
Oct 9 2009 | News | No Comments
Record Labels Are Losing Power to Fans, Artists
Fanscape CEO, Larry Weintraub, addresses what the record company of the future will look like for MediaShift. An Entirely New Model The record company of the future is a one or two person operation. It's the artist and if the artist is not a business person, it's their 'manager.' The artist finds a way to record their music on the cheap. Whether they record it live at a club or multi-tracked on their home computer, it costs them very little. If they want to spend a little more, they have a job and put a little cash aside each month. Click HERE...
Oct 6 2009 | News | No Comments
Fanscape Staff Additions
Fanscape, Inc. announces the addition of four new staffers to its expanding office. Fanscape CEO, Larry Weintraub, introduces Account Director, Mary Michael Marlo; Manager, Corporate Communications, Natalie Svider; Senior Manager, Social Media, Eric Fransen; and Coordinator, Digital Communications, Irene Shin. The company has seen a great deal of growth in 2009 and continues to add staff to meet the demands of its top-notch clients. Outlets covering this news include Los Angeles Business Journal...
Sep 30 2009 | News | No Comments
Larry Weintraub on Social Media
Fanscape CEO, Larry Weintraub, is interviewed on the topic of the media's use of social media. The Q&A appears on OurBlook.com. How do reporters use social media to send out information to people they want to receive it? Which media do they use, and is it easy? LW: Many reporters are extending their own personal brand already. They have blogs, Twitter accounts, Facebook profiles, etc. Because they are so easy to use, reporters are allowing themselves to become friends with their readers through social media and solicit feedback and answer questions. This helps the publications for which they write as well as themselves should they leave that publication, write a book, or make a public appearance. A great example of this is Rolling Stone reporter Matt Taibbi. Matt contributes to a co...
Sep 29 2009 | News | No Comments
Case studies: The value of online fandom
This piece, written by Fanscape's CEO, Larry Weintraub appears on the front page of iMedia Connection. The piece addresses online fandom and the importance of this simple question: 'If I were the customer, why would I care?" Click HERE...
Sep 1 2009 | News | No Comments
7-Eleven, Whole Foods Come Together for Fab 4
In the current issue of Brandweek, Terry Dry, President of Fanscape, provides his thoughts about how huge the upcoming The Beatles: Rock Band will be. "...it's going to surprise people how big it is," he states.Read the whole story HERE.
Aug 31 2009 | News | No Comments
5 Rules for Marketing in Niche Social Networks
In iMedia today: Larry Weintraub, CEO of Fanscape, says that in the future, we're going to see even more fragmentation when it comes to social networks. "You're going to see niche social networks, and then you're going to see niche-niche social networks," he says. Read the whole story HERE...
Aug 5 2009 | News | No Comments
NASCAR Embraces Social Networking
Fanscape helps NASCAR sponsor M&M's with their social network strategy. Read the full article article about NASCAR and Social Networking in the Pocono Record HERE.
Aug 1 2009 | News | No Comments
The Monetization of Mimi: Mariah CD to Have Ads
President Terry Dry and Island Def Jam Music Group chairman “L.A’ Reid comment on music industry’s latest marketing techniques in the recent Brandweek article “The Monetization of Mimi: Mariah CD to Have Ads”. Click here to read the full article.>...
Jul 29 2009 | News | No Comments
Fanscape, Naruto Look to Twitter for Engagement
Fanscape's creative Twitter contest strategy on the NARUTO Shippuden campaign was highlighted on DMNews. Our digital promotion's team coordinated a partnership with a popular Twitter-based scavenger hunt site, Tweet-A-Prize, which resulted in a surge of traffic to Naruto.com in a week's span. Take a look at the article ...
Jul 24 2009 | News | No Comments
Fanscape Interns Featured On Little Debbie Intern Hero Site
Fanscape's hungry interns are featured on Little Debbie's Intern Hero site. Check out the promotion here and the details below. Little Debbie Gives Her Muffins to Interns Step aside, cupcake fad. Little Debbie...
Jul 20 2009 | News | No Comments
AT&T Its Own Worst iPhone Enemy
President Terry Dry discusses how brands can use social media to gather consumer feedback and use it to improve products and ultimately give consumers exactly what they want. See the entire article and video interview here.
Jun 10 2009 | News | No Comments
Fanscape CEO Larry Weintraub interview with ConversationAgent.com
Influential blogger Valeria Maltoni interviews Fanscape CEO Larry Weintraub for her website Conversation Agent The Agency Side of Business: Larry Weintraub, Fanscape I've always been fascinated by the entertainment business, and a couple of weeks ago we learned a thing or two about sound design from Diego Stocco. Larry Weintraub and I met when speaking on the same panel at Mediabistro Circus...
Jun 8 2009 | News | No Comments
Fanscape New Hire Announcements
Fanscape announces three new employees including Clea Shearer who will serve as the company's Senior Manager, Social Media Marketing; Christina Mejia, who returns to Fanscape as the Director of Research & Analytics, and Bithika Mehra, who joins the company as the Coordinator of Research & Analytics. Several publications covered the news including: Adotas,...
Jun 3 2009 | News | No Comments
The Huffington Post Highlights Fanscape's Larry Weintraub
The Huffington Post's Eric Shutt highlights Fanscape CEO Larry Weintraub's contribution to Media Bistro Circus panel, "Marketing a Media Renaissance". Click here to read the full article.
Jun 2 2009 | News | No Comments
SMAC Elects Fanscape President Terry Dry to Official Board
The newely formed SMAC (Social Media Advertising Consortium) elected Terry Dry to the standards board. The organization aims to set industry wide standards for buying and measuring marketing in social media. Click here to read the full release.
Jun 2 2009 | News | No Comments
The Conversation Should Be About Trust
Mediabistro's AgencySpy covered Fanscape CEO Larry Weintraub on Mediabistro Circus panal "Marketing a Media Renaissance". Click here to read the full article.
May 20 2009 | News | No Comments
5 Twitter Marketing Experiments
President Terry Dry talks to iMedia Connection about Fanscape's creative Twitter concept for MTV's "The Phone". Click here for the full article.
May 8 2009 | News | No Comments
4 Tips: Twitter marketing
DMNews recently featured Fanscape CEO Larry Weintraub in an article giving readers tips on Twitter marketing. Click here to read the full article.
May 7 2009 | News | No Comments
Fanscape CEO Weintraub on Future of Marketing
Fanscape CEO Larry Weintraub was recently featured on the Mediabistro.com Morning Media Menu podcast. Weintraub discussed a number of topics pertaining to the changing world of digital marketing. Listen to the full interview here. Additional coverage below: Mediabistro.com News...
May 1 2009 | News | No Comments
MTV Plays Telephone With Twitter
Digital marketing publication, Clickz, talks to President Terry Dry about Fanscape's creative Twitter concept for MTV's "The Phone". Click here for the full article.
Apr 30 2009 | News | No Comments
The Phone - New Form Social Media Entertainment?
Fanscape's creative concept on MTV's "The Phone" was featured on digital media blog Personalize Media. Click here to read the full post.
Apr 30 2009 | News | No Comments
Cynopsis Digital: Gadgets & Apps
Cynopsis Digital highlights Fanscape's creative use of Twitter to market MTV's new series "The Phone". Click here for the full article.
Apr 29 2009 | News | No Comments
NASCAR Stars Aren't Rolling in to Twitter
USA Today recently quoted Fanscape CEO Larry Weintraub in a article on NASCAR stars on Twitter. Click here to read the full article
Apr 29 2009 | News | No Comments
One (Measurable) Social Media Success Story
Fanscape's creative concept for MTV's "The Phone" was highlighted as a social media success story on the DMNews's Direct Line. Click here to read the full post.
Apr 29 2009 | News | No Comments
MTV and Justin Timberlake Try to Top Twitter With #thephone
Mashable launches a social media debate on the effectiveness of Fanscape's Twitter program aimed at promoting MTV series "The Phone". Click here to the full post.
Apr 29 2009 | News | No Comments
USA Today Examines Twitter's Growth in Recruiting Sponsorship
Sports media publication, Street & Smith's Sports Business Daily highlights the USA Today article featuring Fanscape CEO, Larry Weintraub discussing NASCAR stars on Twitter. Click here to see full article.
Apr 24 2009 | News | No Comments
5 Companies That Should Buy Twitter
Fanscape CEO, Larry Weintraub thinks MySpace should buy Twitter. Click here to read his guest blog on iMedia Connection about how a Twitter MySpace collaboration could change the way we share music. Click here to see the article featured in the WOMMA newsletter. >...
Apr 24 2009 | News | No Comments
Brands Compete for App Attention
Fanscape CEO, Larry Weintraub was recently quoted in a DMNews article on brands and viral applications. Click here to read the full article
Apr 13 2009 | News | No Comments
Twitter and the Future of Discourse, Part 1
Fanscape CEO, Larry Weintraub quoted in recent Tech News World article giving insight into microblogging giant, Twitter. Click here to read the full article.
Apr 7 2009 | News | No Comments
New Fanscape Video
Fanscape releases a promotional video highlighting the company philosophy, services, and outlook on the future of the digital space. The Fanscape what, why, and how as told by CEO Larry Weintraub and President Terry Dry can be seen HERE.
Apr 6 2009 | News | No Comments
Fanscape President Terry Dry To Speak at WISE Panel April 22nd
Terry will be featured on the expert panel covering Making a Connection: The Business of Social Networking at the NYC Metro Chapter of Women in Sports and Events on April 22nd at 6pm EST. The panel will be an interactive session with leading social media experts discussing how to use social networking platforms as a tool to promote events, brands, businesses and people. Click here...
Apr 1 2009 | News | No Comments
5 Ways To Connect With Your Existing Social Media Fans
Fanscape CEO, Larry Weintraub guest blogs about finding and connecting your social media fans. Click here to read the full article.
Mar 31 2009 | News | No Comments
Fanscape CEO Larry Weintraub to Speak at Mediabistro Circus 2009
Larry will be featured on the expert panel called "Marketing Renaissance: The Age of the Customer" at Mediabistro's annual major event called Mediabistro Circus on Tuesday, June 2 at 2:30pm. Click here...
Mar 23 2009 | News | No Comments
Fanscape CEO Larry Weintraub To Speak At OMMA Global Hollywood March 23rd
Larry will be featured on the expert panel covering "Content Owners: How to Play Piggy Back with Social Networks" at this year's OMMA Global Hollywood on Monday March 23rd at 4:45pm. Click here for more details
Mar 12 2009 | News | No Comments
Snap Out of That Self-Help Stupor and Get to Work
Fanscape CEO, Larry Weintraub quoted in recent Business Week article giving advice to fearful entrepreneurs. Click here to read the full article.
Mar 6 2009 | News | No Comments
PlumberSpace
Fanscape CEO, Larry Weintraub guest blogs about niche social networks of the future for marketing trade publication, iMedia Connection. Click here to read the full blog post. Click here to see the newsletter post too. ...
Mar 2 2009 | News | No Comments
Video: Digital Marketing in a Downturn
Fanscape CEO Larry Wentraub was recently asked to offer expert opinion on digital marketing as the moderater of Mediabistro's panel discussion, "Digital Marketing in a Downturn: How to Get Results Now and Build a Base for the Future". Preview video of the discussion here.
Feb 26 2009 | News | No Comments
Fanscape CEO Larry Weintraub Apperance On FOX Business News
Fanscape CEO, Larry Weintraub, was recently a featured guest on FOX Business News with hosts Tom Sullivan and Cheryl Casone. Larry was asked to offer expertise on the current state of musical festivals as a whole during the recession. Check out the clip here...
Feb 6 2009 | News | No Comments
Larry Weintraub To Moderate Media Bistro Panel
Fanscape CEO Larry Weintraub will moderate the upcoming Media Bistro panel, "Digital Marketing in a Downturn: How to Get Results Now and Build a Base for the Future," on February 17th, 2009. The panel consists of digital experts Shiv Singh, social media guru at top marketing and experiential agency Avenue A/Razorfish; Lee Chapman from JayZ's award-winning agency Translation Advertising & Branding; and Paul Borgese, head of digital initiatives for the Associated Press. For more information please visit the website here...
Jan 26 2009 | News | No Comments
Fanscape Makes Round of Promotions
Fanscape, the leading Digital Engagement Marketing Agency, today announced a round of promotions, including: Melissa Taylor to vice president, account management; Christy Wise to vice president, marketing; Michael Francesconi to director, social media marketing; My-lan Beauford to senior manager, digital publicity, Ben Arnold to senior manager, digital promotions, and Liza Patriana to account executive. All are based out of Fanscape's Los Angeles office. CEO Larry Weintraub and President Terry Dry made the announcement. "Each of the executives that we are so pleased to promote today have played an integral role in helping to grow the agency," said Weintraub. "Fanscape's burgeoning success is a true testament to their tireless effort and >...
Jan 23 2009 | News | No Comments
Fanscape CEO Larry Weintraub To Speak At User Generated Content Conference & Expo February 9th
Larry will be featured on the expert panel covering "Identifying the Alpha: Marketing and Branding UGC From the Streets and Beyond". Hear how leading companies are targeting the alpha and where you can find them via blogs, meetups and trendspotting. Panelists will discuss how brands are focusing on the normal guy to spread the word. For more information please click here...
Jan 1 2009 | News | No Comments
New Website and Logo!
If you're reading this, you're looking at it! Fanscape is celebrating its 10th anniversary (belatedly, it was late 2008) and the new year with a brand new website and a new look and logo. We have a lot resolutions for 2009 which you will read about on this blog in a few days. But we thought we'd start afresh. Let us know what you think!
Nov 13 2008 | News | No Comments
Fanscape Featured in Recently Published Book On Social Media Marketing
Author and columnist Dave Evans has published the book "Social Media Marketing: An Hour a Day", an in depth look at social media strategies. The book not only includes Evans' enlightening thoughts on analysis, metrics and best practices, but showcases Fanscape case studies for work on both Jig-A-Loo and NBC's Chuck. For more on the book, check out ClickZ's review here...
Nov 6 2008 | News | No Comments
Fanscape Goes Teaching
Fanscape Digital Communications Coordinator Allie Wester joined four presenters on a Careers in Computer Science panel hosted by Santa Monica College on Thursday, November 6. Allie discussed how Fanscape uses an internal database to organize and coordinate contact information for a team of digital publicity and promotions managers. Click here for details.
Nov 6 2008 | News | No Comments
Our New Contest Website
Fanscape has officially launched FanscapeContests.com, a blog that features all the latest contests and sweepstakes from our clients and partners. The site will also include exclusive giveaways, updates from past winners, employee commentary, random web findings, polls, quizzes and more. Click here to read the latest...
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