About

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What we do

The Marketing Arm (TMA) offers all of the services a consumer-facing brand needs to reach the right consumer, at the right time, with the right content, via the right marketing channels to deliver compelling business results across both digital and offline marketing channels. TMA’s multichannel services encompass all the “arms and legs” that a Brand Manager, Marketer, PR Exec., or CMO needs along every consumer engagement touch point:

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Healthcare & Pharmaceuticals

Our dedicated health practice, TMA Health, works with leading prescription, OTC, and medical device companies such as Alcon and Philips. We create end-to-end patient marketing programs both online (social, digital, mobile) and offline (patient experiential events, brand sponsorships) along each step of the patient’s journey, from the early stages of initial diagnosis and research to ongoing lifestyle and disease management tools and content.

Our in-house team of TMA Health experts understands the legal requirements and nuances of black box drug marketing and how to use social listening tools to monitor and report adverse events quickly. We also use social listening and primary research to create branded content on social and web channels that have a high degree of patient utility and repeat engagement. The result is tremendous value for our clients in terms of quantifiable brand awareness, adherence for those on the drug, and an increased switch rate from competing drugs.

Finally, our TMA health team developed a proprietary marketing ROI/attribution model that enables brands to optimize marketing investment by channel, improve adherence, isolate brand switchers, and quantify the incremental sales lift (prescriptions). The result is a more efficient spend, faster time to market, and pinpointed accuracy that grows sales and market share.


Health Trends


 

Case Studies

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Philips Respironics

World Sleep Day

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Philips Healthcare

#PhilipsBCA

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CPG

Our dedicated CPG Practice works with category leaders such as Frito-Lay and Snickers, as well as emerging brands such as Almond Breeze Almond Milk.

Our CPG staff are experts at knowing how to use social, digital and mobile data and technology to target your consumer cost-effectively and how to design compelling branded content that generates increased brand awareness and consideration.

Our award-winning digital and shopper marketing promotions drive increased household penetration, usage occasions, and purchase frequency… all translating into increased sales, market share and competitive positioning for our CPG clients.


CPG Trends


 

Case Studies

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Snickers

Super Bowl 360°

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Frito-Lay

Do Us A Flavor

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Retail

Our dedicated Retail Practice, TMA Retail, combines our award-winning digital, social, and mobile promotional and brand marketing programs, increasing online and retail store traffic, average basket size, and positive brand lift. We work with retail clients ranging from mass retailers to fashion brands to specialty retailers, such as JCPenney and GameStop.

Clients prefer TMA Retail because we combine award-winning and in-house digital, experiential, celebrity talent, multi-cultural, and CRM/loyalty services under one agency. We create 360-degree consumer marketing campaigns that impact the right consumer at every touch base in their purchase journey, from pre-shop to in-store to post-purchase loyalty and support.


Retail Trends

 


 

Case Studies

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Callaway

Hit the Links

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Entertainment

TMA developed LaunchPad to give the Entertainment and Gaming industries a competitive advantage when launching new movies, TV shows, and gaming titles. To meet the industries’ unique, episodic marketing and promotional needs, LaunchPad is customized based on each title’s unique consumer audience, promotional partners, and studio assets. It combines them with an integrated suite of TMA’s creative, content production, social media and influencer marketing, and experiential red carpet events across TMA’s offices in Los Angeles, New York, Chicago, and Dallas.

LaunchPad enables cable networks, movie studios, and gaming publishers to garner tremendous pre-release buzz and maximum earned and owned media reach the day of the premier. It also develops a loyal and engaging fan base for the ongoing marketing of the show/movie/title throughout its initial promotional run.


Entertainment Trends


 

Case Studies

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A&E History Channel

The World Wars

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Harley-Davidson

Project LiveWire

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Energy

Energy brands typically have a dual need to defend and enhance their corporate reputation as well as to build their individual consumer-facing brands and market share. We advise clients how to do both. Our Energy practice, TMA Energy, works with global brands in the oil and gas industry, as well as the fast-growing green energy sectors of wind and solar, by providing the following services:

  1. Amplification of our energy client’s sponsorships, such as sporting events in the US and around the world for Formula One and NASCAR, by creating engaging branded content and consumer promotions that improve brand awareness and purchase intent.
  2. Corporate level social and digital consulting and execution to promote our client’s corporate social responsibility (CSR) initiatives and employee recruiting and retention initiatives by creating branded content and social/digital distribution strategies to maximize reach and improve brand sentiment.
  3. Social listening and crisis monitoring at the corporate and/or brand level to ensure our clients are proactively aware of emerging positive or negative consumer trends in social media, quantify the impact, and advise our clients how to address using social media.
  4. Digital leadership consulting helps senior client executives quantifiably measure their marketing investments consistently across channels, benchmark performance against key competitors, ensure brand consistency, and adhere to best practices across channels and regions around the world. It also advances forecasting and analytics to allow better allocation of investments to marketing channels and tactics that drive the most business results. We provide executive briefing and team immersion sessions to advise clients about the disruptive trends and emerging technologies in digital marketing, with recommendations on how our clients can capitalize on them and stay ahead of the competition.

 Energy Trends


 

Case Studies

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Sponsorship Activation

Race to the Helmet

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Technology

TMA’s technology practice team understands how both the internet and mobile connected consumer products, are fundamentally changing how consumers interact with smart devices in entirely new ways.

The Internet of Things trend is creating innovation and sales growth opportunities for both established and emerging brands. There’s also excitement around consumers ability to communicate in new ways, with brands and each other, over a longer period of time.

However, this innovation also creates product confusion and fundamental changes in consumer purchase and usage behavior of a brand’s products, and is disrupting previously proven marketing methods. With the proliferation of social and mobile chat platforms, thousands of bloggers and influencers, and an explosion in the types of digital media available, brands are challenged with where to invest their marketing dollars and with how to best target, reach, and communicate their evolving value proposition to consumers.

TMA Tech advises national and global technology brands on how to capitalize on these new consumer experiences. We provide a complete consumer engagement marketing, branded content and amplification plan that educates, informs, and entertains early adopters and mainstream consumers. TMA Tech provides the most cost-effective, multi-channel marketing strategy and execution available, resulting in large brand awareness and product sell-through for our tech clients.


Tech Trends


 

Case Studies

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AT&T

#BeTheFan

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People

We are only as good as our people and we think we’re pretty good! Each person in the TMA Digital family brings an area of expertise that complements the agency’s collective skill set.

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leadership

Terry Dry

ceo find out more about Terry

Larry Weintraub

chief innovation officer find out more about Larry

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featured staffer

CHARLIE PINO

account supervisor

find out more about CHARLIE

blog

We created our Digitally Approved blog in 2008 as a place for our employees to share their thoughts on technology and social, digital, and wireless media.

Through our weekly blog posts we foster innovation and provide thought leadership to our clients, who want us to help them as their trusted digital navigator.

We put the consumer at the center and analyze every touch point a brand has with their current and prospective customers, sharing our unique insights and analysis with you.

Careers

Are social media, technology, or innovation part of your DNA? Were you a born marketer who believes in great customer service? Do you embrace a creative challenge, and are the kind of person that everyone gravitates toward? Then check out our current career opportunities and join the family!

TO APPLY:
Click the “Apply Now” button on the position you’re interested in. This will lead you to an external website where you can apply online.

Sr. Analyst Digital/Social (New York)

Will produce compelling and insightful client reports, research, analysis, and recommendations for several of our core clients, household names in the CPG, entertainment and healthcare spaces.

APPLY NOW

Associate Art Director, Digital Engagement (Los Angeles)

Will execute conceptually driven design for projects ranging from social content to large-scale digital programs.

APPLY NOW

Digital Coordinator (Dallas)

Will be a multi-tasker with responsibilities across operations including: project management, project tracking, research, customer service, data entry, meeting management, and will act as a knowledge resource for the account teams.

APPLY NOW

Post Graduate Internship – Digital (Los Angeles)

Will gain valuable experience by interacting with and learning from industry experts and great clients, working in a fun environment.

APPLY NOW

Sr. Content Strategist/Social Manager (New York)

You will be the primary social media community manager one of our top Fortune 500 clients, a global, consumer facing brand, as their agency of record (AOR) and be responsible for making this brand’s social properties #1 or #2 in their competitive space in terms of growth, engagement, innovation and quality.

APPLY NOW

Copywriter/Conceptor (Los Angeles)

You will focus on the conception, presentation and execution of digital/social creative ideas and be scrappy and relentless in your efforts to craft excellent digital ideas, video content pieces, brand campaigns and social content copywriting.

APPLY NOW

Strategic Account Leader – Digital, Healthcare/Pharma (Los Angeles)

Will serve as the primary client contact for a high profile healthcare brand, a leader in the category, and will oversee all facets of the brand’s digital marketing as their social agency of record, including digital/social brand strategy, creative, planning, execution and analytics.

APPLY NOW

Social Media Analyst (Los Angeles)

Will be responsible for producing compelling and insightful client reports, research, analysis, and recommendations for several of our core clients, household names.

APPLY NOW

Project Manager Digital/Social (Los Angeles)

Will provide project management and digital development expertise across a portfolio of projects and verticals and is ultimately responsible for turn time, quality, and satisfaction amongst our various Fortune 500 clients.

APPLY NOW

Content Strategist/Social Media Manager (Los Angeles)

Will be the primary social media community manager for a global, consumer facing healthcare brand, and be responsible for making this brand’s social properties #1 or #2 in their competitive space in terms of growth, engagement, innovation and quality.

APPLY NOW

Digital Account Director (Los Angeles)

Will have a deep understanding of the client relationship in order to manage resource allocation profitably and lead teams to ensure strategic deliverables in the Healthcare space.

APPLY NOW

Account Manager (Los Angeles)

Will support a high profile CPG brand in the healthcare/personal care space, serving as a day-to-day contact on campaign needs including digital asset collection, deadline management, quality assurance and weekly reporting, and leads communication with our client.

APPLY NOW

Account Coordinator (Los Angeles)

Will support our client, a growing brand in the healthcare/personal care space, and partner with our community, strategy, and creative teams to ensure creative is on-brand and delivers upon client goals.

APPLY NOW

Digital Coordinator (Dallas)

Will be a multi-tasker with responsibilities across operations including: project management, project tracking, research, customer service, data entry, meeting management, and will act as a knowledge resource for the account teams.

APPLY NOW

Post Graduate Internship – Digital (Los Angeles)

Will gain valuable experience by interacting with and learning from industry experts and great clients, working in a fun environment.

APPLY NOW

Sr. Content Strategist/Social Manager (New York)

You will be the primary social media community manager one of our top Fortune 500 clients, a global, consumer facing brand, as their agency of record (AOR) and be responsible for making this brand’s social properties #1 or #2 in their competitive space in terms of growth, engagement, innovation and quality.

APPLY NOW

Copywriter/Conceptor (Los Angeles)

You will focus on the conception, presentation and execution of digital/social creative ideas and be scrappy and relentless in your efforts to craft excellent digital ideas, video content pieces, brand campaigns and social content copywriting.

APPLY NOW

Strategic Account Leader – Digital, Healthcare/Pharma (Los Angeles)

Will serve as the primary client contact for a high profile healthcare brand, a leader in the category, and will oversee all facets of the brand’s digital marketing as their social agency of record, including digital/social brand strategy, creative, planning, execution and analytics.

APPLY NOW

Social Media Analyst (Los Angeles)

Will be responsible for producing compelling and insightful client reports, research, analysis, and recommendations for several of our core clients, household names.

APPLY NOW

Project Manager Digital/Social (Los Angeles)

Will provide project management and digital development expertise across a portfolio of projects and verticals and is ultimately responsible for turn time, quality, and satisfaction amongst our various Fortune 500 clients.

APPLY NOW

Content Strategist/Social Media Manager (Los Angeles)

Will be the primary social media community manager for a global, consumer facing healthcare brand, and be responsible for making this brand’s social properties #1 or #2 in their competitive space in terms of growth, engagement, innovation and quality.

APPLY NOW

Digital Account Director (Los Angeles)

Will have a deep understanding of the client relationship in order to manage resource allocation profitably and lead teams to ensure strategic deliverables in the Healthcare space.

APPLY NOW

Account Manager (Los Angeles)

Will support a high profile CPG brand in the healthcare/personal care space, serving as a day-to-day contact on campaign needs including digital asset collection, deadline management, quality assurance and weekly reporting, and leads communication with our client.

APPLY NOW

Account Coordinator (Los Angeles)

Will support our client, a growing brand in the healthcare/personal care space, and partner with our community, strategy, and creative teams to ensure creative is on-brand and delivers upon client goals.

APPLY NOW

Contact

Clare Dussman
Manager, Business Development

Direct: 214.259.8472
Email: cdussman@themarketingarm.com


TMA Offices
Los Angeles
Dallas
Manhattan
Chicago
London
Paris
Russia